Many businesses focus on customer service but many businesses forget about the WHOLE customer experience.
Customer experience is a discipline that understands the emotional journey of your customer through start to finish. The objective is to make your customer’s journey as effortless as possible and to give the ultimate experience. This helps create customer loyalty and increases word of mouth marketing.
Customer experience involves the whole business, from marketing, to business process and finally towards company culture.
If you have not designed your whole customer experience then there may be areas within your customer journey that is causing negative experiences. Don’t let a seamlessly small detail make a huge negative impact for your customer.
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