img

Shadowing

Many people fail to realise that we buy by being influenced from surroundings we are completely unaware of. It could be an advert on T.V. or something a friend tells us that day.

In fact, if you look at the items you use most in your life, the reason you purchased them will be more in line with social surroundings than practical reasoning.

So how do businesses get that insight?

One way is by shadowing. Shadowing is an effective way of understanding how social surroundings influence your customers to buy. It is a process where we simply record your customer in his or her own environment for 24 hours. We do this for 24 hours so that they will end up being natural within their surroundings. This gives us insights unlike that of focus groups or questionnaires.

We then analyse the data to see how their environment influences them to buy from you.

Whether this is for a B2C or B2B, this data will provide so much fascinating insights that your business will improve dramatically from it.

For more information just contact us using the form below…

Contact us for
more information





Our otherServices

img

Customer Insights

Customer Insights Have you ever thought to yourself ‘what is it that my customers really want?’ The secret to selling and the most authe

img

Neuro-Marketing

Neuro-Marketing If I were to ask you why you bought the car that you drive, you could give me some “factual” insights but in reality, you bought y

img

Customer Experience

Customer Experience Many businesses focus on customer service but many businesses forget about the WHOLE customer experience. Customer experience is a

PRESS COVERAGE

April 2015 Press Coverage

April 2015 Press Coverage’s. Economic Voice: Click here to read the article The 3rd Magazine: Click here to read the article Business

March 2015 Press Coverage

March 2015 Press Coverage’s. Real Business: Click here to read the article Information Age: Click here to read the article Bullfak.com

February 2015 Press Coverage

February 2015 Press Coverage’s. The 3rd Magazine.com: Click here to read the article Leeds Magazine (Page 11): Click here to read the

follow us online

img

Saxonbury & Kent Ltd | A Saxonbury & Kent Ltd initiative | Red 13 Website Design