Many people fail to realise that we buy by being influenced from surroundings we are completely unaware of. It could be an advert on T.V. or something a friend tells us that day.

In fact, if you look at the items you use most in your life, the reason you purchased them will be more in line with social surroundings than practical reasoning.

So how do businesses get that insight?

One way is by shadowing. Shadowing is an effective way of understanding how social surroundings influence your customers to buy. It is a process where we simply record your customer in his or her own environment for 24 hours. We do this for 24 hours so that they will end up being natural within their surroundings. This gives us insights unlike that of focus groups or questionnaires.

We then analyse the data to see how their environment influences them to buy from you.

Whether this is for a B2C or B2B, this data will provide so much fascinating insights that your business will improve dramatically from it.

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